This is the mistake you're making on social media

Hey there,

What a week! Welcome back.
Thanks for being here

January wrapped up with some exciting wins, unexpected challenges, and plenty of lessons.

One of the biggest highlights?

Watching my engagement rate jump from 3.6% in December to 11.3% in January on LinkedIn.

Clarity + Consistency = Growth

It feels like something has clicked into place now that I have focused on what I’m about, who I serve, and how I deliver value. It makes coming up with content ideas so much easier!

One of the biggest challenges?

Not feeling like I wanted to post. I’ve skipped a good few days on LinkedIn this week. I was just so tired and not feeling creative. So I took a mini break from my content and came back today with a bang.

I shared my exact process on LinkedIn on how I used AI to get better engagement results.

The DMs started rolling in, including one from someone who told me how much my content has helped her find clarity for her own brand. It’s moments like these that make it all worth it. 💛 

Of course, not every post was a hit. In fact, most of my posts flopped in impressions, but the engagement has been wild.

I’m still figuring out the balance between storytelling and actionable content. Broad reach and narrow focus. But that’s the beauty of experimenting and running my own thing, I can do what I want and learn as I go.

Ok, let’s jump into the juicy bits.

AI Workflow of The Week

My AI Clarity Framework
(for increasing social media engagement with AI)

In 3 prompts, you find out:

What you're about & why
Who you serve
How to deliver

It works because:

1. Your content will attract the right people who instantly get what you’re about.

2. No more random posts, everything aligns with your brand and resonates with your people.

3. You create content that speaks directly to your target audience’s needs and goals, meaning they FEEL seen.

This is what happened on my account:

Before

After

Here’s the post Using ChatGPT for Social Media Engagement
Here’s the link to Shield Analytics (it gives way more data than on LinkedIn)

Here’s the prompts & workflow layout:

Prompt 1. What your about & why 

I'm a [your job title/business] and I want to build a personal brand to build authority and thought leadership on LinkedIn. Ask me questions about what I have to offer, what I'm into, where my knowledge is at to create a clear picture of how I'll post.

Prompt 2. Who you serve 

Enter your answers from the last prompt. Then ask:

Help me define my target audience. Their pain points, what they’re looking for, their desires and how I can help them.

Prompt 3. How to deliver 

In the same prompt chain ask:

Now, help me create a content strategy that reflects my positioning and speaks directly to my target audience. Include content pillars, post ideas, and a delivery plan for consistent growth and engagement.

You can apply this to any platform or to a business.
Like Instagram, just change the where and what you want to achieve in prompt one.

If you try it, drop me a reply. I’d love to yap with you on the results!

Now, time for nerding out over social strategy 🤓

Social Strategy Spotlight:

This week’s focus? LinkedIn Video!

Love it or hate it. Short-form video is dominating impressions on LinkedIn.

I ran a poll to find out how people feel about it.
Here’s the results:

I’ve been seeing craaazzy success happening for creators with video. Take Leah Agar, she just passed 25 million impressions from just x2 videos in January 👀

This is the post where she breaks down what happened.

Leah’s videos are a signature series of high-quality storytelling of the BTS of a social media manager. She’s absolutely killing it in the B2B tech space 🔥.
Run, go follow Leah for inspiration!

Main takeaways?

1. The majority rule, and we are watching LinkedIn video.
2. Create your signature series because we might get those results too!

Are these results normal, erm, definitely not.

So I dove into research mode to find out what-in-the-LinkedIn-world is going on now.

Here’s a great example of the mini-profile.
Gigi Rodgers, she’s my go to for short video tips
(go follow Gigi for more)

What does this all mean?

LinkedIn is seriously pushing video right now, it’s growing twice as fast as other formats. Remember your carousel results last year and text only in 2023? This year it’s video stealing the show!

I want to start creating video, but every time I try, I freeze. What if it’s cringey? These thoughts keep me stuck. But with results like this, I’ve got to get over it. This hyper-reach window won’t last forever, and I want in!

Are you creating short video for LinkedIn? I’d love to know how its going, hit reply.

That’s a wrap for today.

I hope this was useful!

Until next time, you’ll find me on my socials.

Stay Remotely Social curious,

Nikki