The number 1 reason people fail to be consistent on social media

Hey there,

Welcome back.

Thanks for being here.

This week has been a slow week content wise for me. I’ve only posted a couple of stories on my Instagram and didn’t post Monday through Friday on LinkedIn 👀

Why, you may be thinking? Because I’m in catapult mode. That’s what I like to call it when I pull back with aim to be able to fire with accuracy and hit the target.

This week’s target? Instagram. I’ve been in learning mode, taking class, researching, and practising being on camera. The goal is to find the intersection between my LinkedIn content and my Part Time Nomad Club content.

And, of course, become an Insta Baddie in the process (living in pure confidence and not caring what people think is always an inner goal of mine).

The thing with catapult mode is you can easily hold back for too long and miss out as you watch the opportunities pass you by while you strive for perfection. You see, social media is all about listening and acting fast, if you find what’s working right now, it might not work in 3-6 months or even sooner.

Case in point, did you post a carousel yet on Instagram? The same carousel I mentioned last week is still gaining views and profile visits on a brand account (even today). Just goes to show you’re only ever one post away from changing your business or life for the better.

There’s more, on my Instagram, a few weeks ago I posted a carousel with a mix of videos and static images. I’m bringing this up as the distribution of this post was interesting, it weighed towards followers over non-followers, yet post interactions were almost a 50/50 split, take a look:

My account is small at the moment, the views aren’t high, and my posting is not consistent yet, even so, a total of 24 accounts engaged with a post that only reached 91 accounts, total interactions were 44 and 43.2% of those were non-followers!

This means there’s a potential opportunity to grow on Instagram (right now) for brands and personal brands alike. Carousels are making a comeback and they are not only being pushed to non-followers, they’re also going to the right non-followers who are actively interested in your topic and engaging!

Ok, let’s jump into the juicy bits.

AI Workflow of The Week

Turning your content pillars into proven content ideas

So far we’ve worked through:

Part 1: Defining your niche, who you are, and what you talk about to build a strong foundation and trust.

Part 2: Using AI to set high-level content goals, create detailed audience personas, understand their pain points and desires. We created a content mindmap to help visualise ideas, content execution and formats.

Now, we’re taking the next steps:

Moving from content pillars → structured content ideas

Creating a system to turn ideas into posts quickly

Testing the process together.
I’ll be running this experiment in real-time, attempting to post carousels on both LinkedIn and Instagram. I’ll check back in with the results next week.

From Content Pillars to Proven Content Ideas in 4 Steps

Step 1: Get your content pillars and personas that you’ve created
(you’ll only need to do this every 3-6 months if your goals stay the same)

Step 2: Gather them together like this in lists (you can use ChatGPT for this step)

Ask it for a list of all pain points for all personas and to list out your main content topics and subtopics (from the planning you’ve already done).

You’ll get lists like these:

Step 3: Switch to SearchGPT (just tap the little globe if you haven’t tried it already)
Then, ask a question based on your niche and goals. For example, you’re a Finance Executive and you want to build a personal brand on LinkedIn to get new job opportunities, you want to attract hiring managers:

What are the most asked questions hiring managers are asking for Finance roles?

Then you’ll get the results:

Step 4: Choose a question
I’ve chosen question 2 from the behavioural questions (for storytelling potential)

Click back into ChatGPT 4o and create content angles for this question.

Use this prompt:

I am a Financial Executive looking to create a LinkedIn post that demonstrates trust, thought leadership, and industry expertise.

The post should answer the question: [insert question] This should highlight my problem-solving abilities and risk management experience, positioning me as a trusted industry leader.

The goal is to:

Attract hiring managers who see me as a top finance professional.
Engage industry peers who want to learn from my insights to advance their careers.

I need three different content angles with suggested formats, using storytelling to make the content compelling and impactful.

You’ll get 3 options to choose from, here’s one of them:

(I kind of wish I was writing this now, it’s a great structure! What do you think?)

Optional Elite Level Content Validation:
If you want to you can find other content that already works from your favourite creators or competitors and use it as inspiration for your post!

Here’s 4 that work well:

Why This Content System Works

Clear Content Pillars: Keeps your content focused and consistent to build authority in your industry.

Knowing Pain Points: Addresses real challenges your audience faces to make your content relevant and engaging.

Find FAQs: Gives you ideas to create content based on real industry questions to increase visibility and credibility.

Quick question: How active are you commenting and DM-ing on your posts?

10 comments a day? 20 a week?

Hit reply and let me know.

Loving being on this journey with you.

Until next time, you’ll find me on my socials!

Stay Remotely Social 😉,

Nikki